About Tarana.ai
Tarana.ai is an AI-powered travel platform that creates real-time, personalized itineraries using live data from traffic, crowd density, weather, and mobility patterns. Built initially for Baguio City, Tarana helps tourists avoid congestion, discover hidden local gems, and enjoy smoother, more meaningful trips.
By distributing tourist flow and surfacing lesser-known spots, we aim to reduce overtourism, support small businesses, and make urban travel more sustainable. Think of us as the "Waze of Tourism" — helping cities breathe and travelers explore with purpose.

Smarter Travel.
Better Cities.
We're here to make every city more livable and sustainable—by guiding travelers smarter, easing overcrowding, and uplifting local communities through data-driven, personalized journeys.
Our Story
Born from the overcrowded streets of Baguio, we built Tarana.ai to rethink how cities and tourists move together.
Our Mission
To make travel smarter and cities more sustainable—one personalized itinerary at a time.
What Makes us Unique?
We combine real-time data with AI to create dynamic itineraries that ease congestion, surface hidden gems, and reshape urban tourism.

overcrowded tourist spots
lesser-known local businesses
planning time
congestion near key attractions
Meet the Team
At Tarana.ai, we believe better travel can unlock better cities.
Our team blends local insight, smart technology, and thoughtful design to ease congestion, spotlight hidden gems, and help Baguio move better—for both tourists and locals.

Gemwil Salayog
Chief Executive Officer
Gemwil Salayog
Chief Executive Officer
As the CEO of Tarana-ai, I lead our mission to transform the way people plan their travels by integrating advanced AI with real-world travel insights. Our goal is to make personalized trip planning not only possible but seamless and accessible for everyone. Each day, we work to develop intelligent, user-centric solutions that turn travel ideas into well-crafted, memorable experiences.

Doniele Arys Antonio
Chief Technology Officer
Doniele Arys Antonio
Chief Technology Officer
I serve as the CTO and Lead Full Stack AI Engineer at Tarana-ai, an AI-powered itinerary application that intelligently adapts to real-time traffic, weather, crowd density, and individual user preferences. Where I led the end-to-end software development of the platform from the ground up to production deployment.

Cedric Navalta
Chief Marketing Officer
Cedric Navalta
Chief Marketing Officer
Hi! I'm Cedric, Chief Marketing Officer at Tarana.ai, where I shape the brand's visual and narrative identity through design, storytelling, and strategy. With a sharp eye for detail and a passion for bringing ideas to life, I craft experiences that reflect who we are and the journeys we help create. Tara na! Plan. Travel. Enjoy.

Leandro Gepila
Chief Product Officer

Jasper Gubatan
Chief Architect
Jasper Gubatan
Chief Architect
Hello! I'm Jasper Gubatan, the Chief Architect at Tarana-ai. I work on the back-end of Tarana-ai. As a key member of the team, I ensure that the entire product lifecycle from concept and development to launch and iteration will align with the team's vision and its overall business goals.
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