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About Tarana.ai

Tarana.ai is an AI-powered travel platform that creates real-time, personalized itineraries using live data from traffic, crowd density, weather, and mobility patterns. Built initially for Baguio City, Tarana helps tourists avoid congestion, discover hidden local gems, and enjoy smoother, more meaningful trips.

By distributing tourist flow and surfacing lesser-known spots, we aim to reduce overtourism, support small businesses, and make urban travel more sustainable. Think of us as the "Waze of Tourism" — helping cities breathe and travelers explore with purpose.

Tarana AI Main Logo

Smarter Travel.
Better Cities.

We're here to make every city more livable and sustainable—by guiding travelers smarter, easing overcrowding, and uplifting local communities through data-driven, personalized journeys.

Our Story

Born from the overcrowded streets of Baguio, we built Tarana.ai to rethink how cities and tourists move together.

Our Mission

To make travel smarter and cities more sustainable—one personalized itinerary at a time.

What Makes us Unique?

We combine real-time data with AI to create dynamic itineraries that ease congestion, surface hidden gems, and reshape urban tourism.

Potential Impact
Our Potential Impact
30%
reduction in foot traffic at
overcrowded tourist spots
2x
increase in visits to
lesser-known local businesses
25%
shorter average trip
planning time
20%
decrease in traffic
congestion near key attractions

Meet the Team

At Tarana.ai, we believe better travel can unlock better cities.
Our team blends local insight, smart technology, and thoughtful design to ease congestion, spotlight hidden gems, and help Baguio move better—for both tourists and locals.

Gemwil Salayog

Gemwil Salayog

Chief Executive Officer

Gemwil Salayog

Chief Executive Officer

As the CEO of Tarana-ai, I lead our mission to transform the way people plan their travels by integrating advanced AI with real-world travel insights. Our goal is to make personalized trip planning not only possible but seamless and accessible for everyone. Each day, we work to develop intelligent, user-centric solutions that turn travel ideas into well-crafted, memorable experiences.

Doniele Arys Antonio

Doniele Arys Antonio

Chief Technology Officer

Doniele Arys Antonio

Chief Technology Officer

I serve as the CTO and Lead Full Stack AI Engineer at Tarana-ai, an AI-powered itinerary application that intelligently adapts to real-time traffic, weather, crowd density, and individual user preferences. Where I led the end-to-end software development of the platform from the ground up to production deployment.

Cedric Navalta

Cedric Navalta

Chief Marketing Officer

Cedric Navalta

Chief Marketing Officer

Hi! I'm Cedric, Chief Marketing Officer at Tarana.ai, where I shape the brand's visual and narrative identity through design, storytelling, and strategy. With a sharp eye for detail and a passion for bringing ideas to life, I craft experiences that reflect who we are and the journeys we help create. Tara na! Plan. Travel. Enjoy.

Leandro Gepila

Leandro Gepila

Chief Product Officer

Leandro Gepila

Chief Product Officer

As Chief Product Officer at Tarana-ai, I lead the design and vision for user-centric travel solutions. My focus is on creating seamless, intuitive experiences that empower travelers to explore with confidence.

Jasper Gubatan

Jasper Gubatan

Chief Architect

Jasper Gubatan

Chief Architect

Hello! I'm Jasper Gubatan, the Chief Architect at Tarana-ai. I work on the back-end of Tarana-ai. As a key member of the team, I ensure that the entire product lifecycle from concept and development to launch and iteration will align with the team's vision and its overall business goals.

Ready to Plan Less and Enjoy More?

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